\u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z bas\u0131mevi, \u00e7ok daha iyi bir m\u00fc\u015fteri hizmeti,\ng\u00fc\u00e7l\u00fc bir altyap\u0131 ve size do\u011fru yolu g\u00f6sterecek uzman bir kadro sunmal\u0131. Bunu\nsa\u011flayan 3 yeni trend var. Trend\u2019i ka\u00e7\u0131rmay\u0131n!<\/p>\n\n\n\n
Rivayet muhtelif, ama bask\u0131 sekt\u00f6r\u00fc hen\u00fcz yok olmak \u00fczere\nde\u011fil – ka\u011f\u0131t ve bask\u0131 ihtiyac\u0131, en az\u0131ndan yak\u0131n bir gelecekte ortadan\nkalkacak gibi g\u00f6r\u00fcnm\u00fcyor. Ama bas\u0131l\u0131 malzeme ihtiya\u00e7lar\u0131ndaki de\u011fi\u015fime paralel\nolarak, sekt\u00f6r\u00fcn de ciddi bir de\u011fi\u015fim i\u00e7inde oldu\u011fu ortada. G\u00fcn\u00fcm\u00fcz ortam\u0131 \u00e7ok\ndaha h\u0131zl\u0131 teslim, daha ekonomik \u00e7\u00f6z\u00fcmler ve daha iyi bir hizmeti gerektiriyor.<\/p>\n\n\n\n
Bu alanda dijital teknolojiler markalara ileti\u015fim alan\u0131nda\n\u00f6nemli kolayl\u0131klar ve avantajlar sa\u011fl\u0131yor; \u00fcstelik bask\u0131 sat\u0131n alanlar i\u00e7in\nhala ke\u015ffedilmemi\u015f bir\u00e7ok imkan var. \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z bas\u0131mevinden, \u00f6zelliklerini\nsizin belirledi\u011finiz ve sipari\u015fini verdi\u011finiz bir i\u015fi teslim etmekten \u00e7ok daha\nfazlas\u0131n\u0131 bekleyebilirsiniz art\u0131k: Pazarlama departman\u0131n\u0131z i\u00e7in geri\nd\u00f6n\u00fc\u015flerinizi art\u0131ran, yenilik\u00e7i fikirler \u00fcreten, \u0130K departman\u0131n\u0131z i\u00e7in i\u015fleri\nkolayla\u015ft\u0131r\u0131c\u0131 \u00e7\u00f6z\u00fcmler \u00fcreten, sat\u0131nalma departman\u0131n\u0131z i\u00e7in daha d\u00fc\u015f\u00fck\nmaliyetleri m\u00fcmk\u00fcn k\u0131lacak analizler yapabilen, bask\u0131 sipari\u015fi veren di\u011fer t\u00fcm\ndepartmanlar\u0131n i\u015fini kolayla\u015ft\u0131ran, \u00fcst y\u00f6netim i\u00e7in ise bask\u0131ya ayr\u0131lan toplam\nb\u00fct\u00e7enin \u00e7ok daha ekonomik ve etkin bir \u015fekilde y\u00f6netilmesini sa\u011flayan bir yol\ng\u00f6sterici olmal\u0131 bas\u0131meviniz. \u00d6zetle; \u00e7ok daha iyi bir m\u00fc\u015fteri hizmeti, g\u00fc\u00e7l\u00fc\nbir altyap\u0131 ve size do\u011fru yolu g\u00f6sterecek uzman bir kadro sunmal\u0131.<\/p>\n\n\n\n
Bat\u0131 Avrupa ve Amerika\u2019da yayg\u0131nla\u015fan 3 trend, t\u00fcm bunlar\u0131\nsa\u011flamaya aday:<\/p>\n\n\n\n
1. Kitleye de\u011fil, bireylere odaklan\u0131n. <\/p>\n\n\n\n
Bast\u0131rd\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnler genelde geni\u015f bir kitleye hitap edecek\n\u015fekilde tasarlan\u0131yor ama bireylere g\u00f6nderiliyor. Her bir belge, g\u00f6nderdi\u011finiz\n\u201cbirey\u201d i\u00e7in \u00f6zelle\u015ftirilmi\u015f olarak bas\u0131ld\u0131\u011f\u0131nda geri d\u00f6n\u00fc\u015f oranlar\u0131 en az iki\nkat daha fazla olabiliyor. Ki\u015fiye \u00f6zel bro\u015f\u00fcrler, do\u011frudan postalama mektuplar\u0131,\nbanka ekstreleri, davetiyeler ve hatta \u00fcr\u00fcn ambalajlar\u0131na kadar pek \u00e7ok \u00fcr\u00fcn\nart\u0131k ki\u015fiye \u00f6zel bas\u0131labiliyor. Markalar m\u00fc\u015fterilerini daha yak\u0131ndan tan\u0131mak\ni\u00e7in \u00f6nemli miktarda kaynak ay\u0131r\u0131yor ve bu bilgileri bir\u00e7ok dijital mecrada\nkullan\u0131yor. Bas\u0131l\u0131 ileti\u015fimde de bu bilgileri ayr\u0131nt\u0131lar\u0131yla kullanmak m\u00fcmk\u00fcn.\nM\u00fc\u015fteri kitlesine tek \u00e7e\u015fit bro\u015f\u00fcr g\u00f6ndermek yerine, her bir m\u00fc\u015fteri i\u00e7in,\nyaln\u0131zca onunla ilgili teklif ve avantajlar\u0131 sunan belgeler \u00fcreterek, mesaj\u0131n\n\u00e7ok daha kolay alg\u0131lanmas\u0131 ve ilgi yaratmas\u0131 sa\u011flanabiliyor. B\u00f6ylece \u00e7ok y\u00fcksek\ngeri d\u00f6n\u00fc\u015f oranlar\u0131na ula\u015fmak m\u00fcmk\u00fcn oluyor. Ayr\u0131ca her bir g\u00f6nderi ilgili\nki\u015fiye olaca\u011f\u0131 i\u00e7in, ihtiya\u00e7 duyulandan fazlas\u0131 \u00fcretilmiyor, bu da k\u0131s\u0131tl\u0131\nd\u00fcnya kaynaklar\u0131n\u0131n daha verimli kullan\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. Bunun i\u00e7in\nbas\u0131meviniz sizi \u00e7ok daha iyi tan\u0131mal\u0131, bir bro\u015f\u00fcr\u00fc neden bast\u0131rd\u0131\u011f\u0131n\u0131z\u0131\nanlamal\u0131 ve tek bir bro\u015f\u00fcr\u00fcn bile bo\u015fa gitmemesi i\u00e7in fikir \u00fcretmeli.<\/p>\n\n\n\n
2. Bas\u0131meviniz tek bir sipari\u015fe de\u011fil, resmin b\u00fct\u00fcn\u00fcne\nodaklans\u0131n. <\/p>\n\n\n\n
Bask\u0131 sipari\u015fi, teklif al\u0131p sipari\u015f vermekten ibaret de\u011fil.\nBazen \u015firket i\u00e7i bir\u00e7ok alt s\u00fcrecin ve ileti\u015fimin devreye girdi\u011fi, karma\u015f\u0131k bir\ns\u00fcre\u00e7 haline gelebiliyor. Uzman bir g\u00f6z d\u0131\u015far\u0131dan bak\u0131p bas\u0131l\u0131 \u00fcr\u00fcn\nihtiyac\u0131n\u0131z\u0131 bir b\u00fct\u00fcn olarak g\u00f6rebilmeli ve analiz edebilmeli. Pek \u00e7ok kurum,\nyerel ve hatta k\u00fcresel d\u00fczeyde bask\u0131 ihtiya\u00e7lar\u0131n\u0131 toplu olarak\nde\u011ferlendirebilecek bas\u0131mevleri ya da sadece bu de\u011ferlendirmeyi yapan\nkurumlarla, y\u0131ll\u0131k s\u00f6zle\u015fmeler \u00fczerinden \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Bu t\u00fcr bas\u0131mevleri\nve \u015firketler, bask\u0131 b\u00fct\u00e7elerini daha verimli kullanman\u0131n yollar\u0131n\u0131 \u00fcst y\u00f6netime\ng\u00f6sterip y\u0131ll\u0131k toplam sat\u0131nalmada \u00f6nemli avantajlar sa\u011fl\u0131yor. S\u0131k sipari\u015f\nedilen bir \u00fcr\u00fcnde, yaln\u0131zca sipari\u015f s\u0131kl\u0131\u011f\u0131n\u0131n yak\u0131n takibe al\u0131nmas\u0131 ve etkin\nbir \u015fekilde y\u00f6netilmesi bile toplam maliyeti ciddi oranda d\u00fc\u015f\u00fcr\u00fcyor.<\/p>\n\n\n\n
3. Tasarruf etmek i\u00e7in \u00e7ok para harcamay\u0131n.<\/p>\n\n\n\n
Bir kartviziti, bir e\u011fitim belgesini ya da ba\u015fka bir bas\u0131l\u0131\n\u00fcr\u00fcn\u00fc, %10-15 daha d\u00fc\u015f\u00fck fiyata mal etmek i\u00e7in \u015firket i\u00e7inde b\u00fcy\u00fck bir insan\nkayna\u011f\u0131 ay\u0131rd\u0131\u011f\u0131n\u0131z oldu mu? Kurumlar\u0131n bask\u0131 sipari\u015fi verirken s\u0131k\u00e7a yapt\u0131\u011f\u0131\nhatalardan biri bu. Evet, en d\u00fc\u015f\u00fck fiyata, en kaliteli \u00fcr\u00fcn\u00fc almak herkesin\nhedefi, ama o sipari\u015fin nas\u0131l verildi\u011fi, hangi a\u015famalardan, ka\u00e7 ki\u015finin kontrol\nve onay\u0131ndan ge\u00e7ti\u011fi de \u00f6nemli. \u0130\u015fte en son ve en \u00e7ok fayda sa\u011flayacak trend bu\na\u015famada devreye giriyor: Web to print (W2P). \u015eirket sat\u0131nalma s\u00fcre\u00e7lerini \u00e7ok\nkolayla\u015ft\u0131ran, b\u00f6ylece g\u00f6r\u00fcnmeyen maliyetleri \u00f6nemli \u00f6l\u00e7\u00fcde azaltan ve \u00e7ok\nciddi zaman kazand\u0131ran bu sistem giderek yayg\u0131nla\u015f\u0131yor. Yak\u0131n gelecekte bask\u0131\nsipari\u015flerinde \u00f6nemli bir yer tutacak olan bu sistemi T\u00fcrkiye\u2019de en yayg\u0131n\nolarak Print Online sunuyor. (www.printonline.com.tr)
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z bas\u0131mevi, \u00e7ok daha iyi bir m\u00fc\u015fteri hizmeti, g\u00fc\u00e7l\u00fc bir altyap\u0131 ve size do\u011fru yolu g\u00f6sterecek uzman bir kadro sunmal\u0131. Bunu sa\u011flayan 3 yeni trend var. Trend\u2019i ka\u00e7\u0131rmay\u0131n! Rivayet muhtelif, ama bask\u0131 sekt\u00f6r\u00fc hen\u00fcz yok olmak \u00fczere de\u011fil – ka\u011f\u0131t ve bask\u0131 ihtiyac\u0131, en az\u0131ndan yak\u0131n bir gelecekte ortadan kalkacak gibi g\u00f6r\u00fcnm\u00fcyor. Ama bas\u0131l\u0131 malzeme […]<\/p>\n","protected":false},"author":1,"featured_media":2126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/printcenter.com.tr\/printopedia\/wp-content\/uploads\/2019\/01\/7382239368_ba418d5b73_b.jpg","_links":{"self":[{"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/posts\/2107"}],"collection":[{"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/comments?post=2107"}],"version-history":[{"count":1,"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/posts\/2107\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/posts\/2107\/revisions\/2108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/media\/2126"}],"wp:attachment":[{"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/media?parent=2107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/categories?post=2107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/printcenter.com.tr\/printopedia\/wp-json\/wp\/v2\/tags?post=2107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}